GDPR compliance and contracting are made easier by anonymized data, but anonymization is challenging to obtain, or is it? Join us as we explore the most recent developments, including the ICO's most recent request for input on anonymization and pseudonymization and how it compares to advice provided by the Irish DPC, the Article 29 Working Group, and others. How the controller-processor interactions will be impacted when data is used for machine learning and product improvement. Organizations can use practical measures to promote strong governance and accountability when employing anonymized and pseudonymized data.