The environment of data privacy is constantly changing, and 2022 has been no exception. The international privacy partners of Fieldfisher present a summary of the most important decisions and developments from the last 12 months. We examine trends in ad tech compliance and enforcement, the use of new laws (such as the Digital Services Act), and important recommendations made by the European Data Protection Board. Looking ahead to 2023, our top-ranked data privacy experts offer their opinions on the EU-USA protocol for cross-border data transfers and whether or not there is indeed a workable solution that complements current EU law.